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President of Avon John Lin, Creator of the "Pennies" concept Petra Smoley of Avon, Virginia Yule of Willow Breast Cancer Support Canada & Anatol von Hahn Group Head, Canadian Banking, Scotiabank
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Canadians rolling pennies to support breast cancer

Canadians were invited to bring their pennies to Scotia Plaza where executives from Avon, Scotiabank and Willow Breast Cancer Support Canada were rolling pennies toward a goal of raising $1.25 million for breast cancer awareness and support. Petra Smoley of Avon had an idea that "Every Penny Counts" and with their 125th year celebration she ran with it! For further information or to download pink coin wrappers, visit or

Photos by Fraser Douglas

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