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Hershey's Event at the Hockey Hall of Fame

 Wednesday March 10th, 11-12am
Location:Hockey Hall of Fame
Address:Brookfield Place 30 Yonge Street Toronto,
Phone:416-666-1895
Attention Sports/News/Assignment Editors


NHL AND HERSHEY CANADA TO UNVEIL NEWEST, SWEETEST ADDITION
TO THE NHL LINEUP
Nick Kypreos to introduce the Hershey’s Chocolate Stanley Cup

(Monday, March 8, 2010), Toronto, ON, NHL representatives and Stanley Cup® winner Nick Kypreos will join Hershey Canada Wednesday, March 10 at the home of the original Stanley Cup® trophy, the Hockey Hall of Fame, to announce a new multi-year partnership which makes Hershey Canada the Official Chocolate & Candy of the NHL in Canada.

The exclusive category partnership throughout Canada between Hershey Canada and NHL will bring together two things Canadians love – hockey and Hershey’s chocolate and candy. This new and exciting partnership was the inspiration behind the newest and sweetest hockey icon – the Hershey’s Chocolate Stanley Cup®.

Standing nearly three feet tall, the Hershey’s Chocolate Stanley Cup® is made of more than 150 lbs of Hershey’s smooth, creamy milk chocolate and is a replica of the original Lord Stanley’s Cup, the oldest trophy competed for by professional athletes in North America. Sports fans and VIP’s will be in attendance for the unveiling of the Hershey Chocolate Stanley Cup® to be followed by photo opportunities and an autograph session.

What Hershey Canada and the National Hockey League announce their new partnership with the introduction of the Hershey’s Chocolate Stanley Cup®, a replica of the most famous trophy in the sporting world – the Stanley Cup®.

Where Hockey Hall of Fame - Esso Theatre
Brookfield Place Concourse
30 Yonge Street, Toronto

When Wednesday, March 10, 2010
Media Registration 10:30 a.m. – 11:00 a.m.
Remarks 11:00 a.m. – 11:15 a.m.
Photo opp & Autograph Session 11:15 a.m. – 12:00 p.m.

Who Brian Jennings, EVP, National Hockey League
Matt Lindsay, Vice President and General Manager of Hershey Canada
Nick Kypreos, Stanley Cup® Winner

Photo Opportunities:
 Official unveiling of the Hershey’s Chocolate Stanley Cup®
 National Hockey League and Hershey Canada representatives announcing the partnership along with Nick Kypreos
 Autograph session with Nick Kypreos

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For more information, contact:
Lauren Cosentino Kerry McGovern
Veritas Canada National Hockey League
416-482-0778/416-666-1895 212-789-2172 / 347-853-6009
cosentino@veritascanada.com kmcgovern@nhl.com


Lauren Cosentino
Influencer Relations Consultant
English (United Kingdom)Italian - Italy
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