2008 July > Alexander Ovechkin Icerok Party
Icerok founders Michael Kimel, Russell Gozlan and Michael Wainstock were out celebrating with Alexander Ovechkin at Cheval nightclub after Alex won the Hart Trophy as the MVP of the NHL. Icerok teamed up with Roger Edwards to outfit Alex with a necklace of his new logo, represented in his new clothing line designed and distributed by CCM by Roger Edwards. Icerok jewelry can be found locally at Girls and Pearls on Avenue Road, just north of Lawrence Avenue.